Santa Cruz Pulse

Your weekly Santa Cruz Today newsletter, fresh from Good Times.

Dive into the latest below.

Joan Hammel Joan Hammel

👻🦈🧛 Hallo-Weekend Meets Sharktober. What Could Go Wrong?

🎃 Santa Cruz doesn’t just celebrate Halloween. It trains for it. This Hallo-weekend brings witches on paddleboards, bands in disguise, silent-screen monsters and enough trick-or-treat stops to test a pillowcase’s structural integrity. Plus: final Restaurant Week dinners, Día de los Muertos gatherings, local news worth catching up on and a great white shark with absolutely no respect for photo etiquette. 🦈📸

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Joan Hammel Joan Hammel

🎸😂🎃 Bonnie Raitt, Free Laughs & Pumpkins in a Pool

Only in Santa Cruz does the week’s planning involve Bonnie Raitt, a monster research center and fishing pumpkins out of a swimming pool. We’ve also got free comedy, films worth leaving the sofa for and local news to keep you in the know. Plus, we pause to remember Loma Prieta, 37 years later.

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Joan Hammel Joan Hammel

🎃👻🎉 A Little Fall, a Little Fright, a Lot to Do, Santa Cruz!

Killer Klowns at the Boardwalk, dogs with a glam squad and a bike ride loud enough to raise the dead. October is off to a promising start, Santa Cruz. We’ve also got Capitola fireworks, a welcome-home party for the monarchs and local news worth knowing before you hit the road or pay the bills. Oh, and even Fat Bear Week has nepo babies.

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Joan Hammel Joan Hammel

🍂 Fall Arrives With One Jam-Packed Weekend

🍂🎶 Fall arrives with a very full dance card: the Capitola Beach Festival, A Taste of Soquel, Laurie Anderson and seven ways to spend one overbooked Saturday. In the Sept. 21 edition: rare-book curiosities at UCSC, local headlines, heirloom tortillas and a surfboard made with cigarette butts. Plus, meet the golden retriever who greeted a home intruder with toys. Security clearly wasn’t in his job description. 🐕🧸

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Joan Hammel Joan Hammel

🍎🎡 The County Fair Is Back – Plus a Wild Lighthouse Offer 🌊🏠🥶

🎡🍎 Apple pies, carnival rides and a little tequila: Santa Cruz’s September 14 edition packs in County Fair fun, Bonny Doon’s Art, Wine & Brew Festival, outrigger races and 50 years of Santa Cruz Guitar Company. Plus, local news you need, a homegrown pasta brand’s big deal and a rent-free California lighthouse apartment—with mice, fierce winds and a few other catches. 🐭🌊🏠

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Joan Hammel Joan Hammel

Your Labor Day weekend just got very busy 😎

Dueling pianos, apple picking, a food fest and a moonlight train through the redwoods. I hope you weren’t counting on a quiet Labor Day weekend! Here’s what caught my eye around Santa Cruz County, plus the news to know and a dachshund named Mary Poopins who deserves a round of applause.

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Joan Hammel Joan Hammel

🤔 How Many Things Can You Do in One Week?

Santa Cruz shows off its wonderfully quirky side this week, with pick-your-own dahlias, dogs in the pool, black-tie roller skating, stargazing beneath the redwoods and live music everywhere you turn. Plus, catch up on the week’s biggest local news, from rising homelessness and the license plate camera fight to an emergency tax measure, struggling lettuce growers and more.

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Joan Hammel Joan Hammel

👀 Making Plans This Week? Read This First

There’s something happening every day this week across Santa Cruz County, from Shakespeare, First Friday and beach concerts to board games, reggae, movies under the stars and a delightfully quirky jug band festival. Plus, catch up on the week’s biggest local news, including Highway 9 roadwork, a potentially historic El Niño, county road funding and an inspiring CZU homecoming.

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Joan Hammel Joan Hammel

🎉 10 Things You Don't Want to Miss This Week ⭐⭐⭐⭐⭐

Summer is in full swing across Santa Cruz County, with Shakespeare under the redwoods, beach concerts, Moonlight Madness, Wharf to Wharf and the Cabrillo Festival. Plus, catch up on the week’s biggest local news, from a lawsuit against Driscoll’s to teacher housing, Cabrillo College and more.

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Joan Hammel Joan Hammel

🎶✨ Live Music Everywhere, Glowing Redwoods & Sugar in Space 🍭🌌

Santa Cruz County is showing off this week, with live music everywhere, movies under the stars, an illuminated redwood forest, World Cup excitement and even a little poetry. We’ve also rounded up the local news you need to know — plus the strangely sweet discovery floating around in space. Come for the glowing redwoods…stay to find out why the universe apparently smells like raspberries and self-tanner.

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Joan Hammel Joan Hammel

🐶🪞 The One With Railroad Dogs and Mirror-Using Octopuses 🐙

Summer is just getting warmed up! This week's newsletter features outdoor movies, live theater, luaus, lavender fields, live music, and even a chance to help scientists measure water quality at Loch Lomond. Plus, catch up on the week's biggest local news, discover the remarkable story of America's railroad dogs, and find out why octopuses that use mirrors are making scientists do a double take.

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Joan Hammel Joan Hammel

Fireworks, Flyovers & Fourth of July Fun 🇺🇸⭐🎆

Fourth of July week has arrived, and Santa Cruz County is ready to celebrate! This week's newsletter rounds up hometown parades, live music, holiday festivities, the county's only major fireworks show, and plenty of ways to make the most of the long weekend. Plus, catch up on the week's biggest local news, meet the Texas giraffe that somehow vanished for two weeks, and discover stories on nutrition, beach safety, wellness, local dining and more.

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Joan Hammel Joan Hammel

🍦🍉⛱️ 😎 The First Week of Summer Is Here

Summer has officially arrived, and Santa Cruz County is wasting no time celebrating. This week's Good Times newsletter is packed with World Cup watch parties, free concerts, Food Truck Fridays, live music, roller derby, local news, and one soccer-loving duck who's become the tournament's most unlikely star. Whether you're planning your weekend or simply catching up on what's happening around town, we've got you covered.

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Joan Hammel Joan Hammel

Surf’s Up, Lost Boys Return & Murray Bridge Closes 🌊🧛‍♂️🦇🚧

Pride glitter, booming surf, Dusty Baker, Lost Boys nostalgia, Juneteenth celebrations, ocean festivals, classic cars, Wharf concerts and the looming Murray Street Bridge closure — Santa Cruz launches headfirst into summer this week. Plus: top local news, a weirdly hilarious Uber Lost & Found report, surf forecasts, night skies and plenty happening around the county.

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Joan Hammel Joan Hammel

Half Halloween, Vintage Volkswagens & GZA? Yep. 🖤🚐🎤

The Wharf concert series is back, vintage Volkswagens are rolling into Capitola and Santa Cruz’s spooky crowd is already celebrating Halfway to Halloween. Throw in GZA at The Catalyst, a major new homelessness initiative in Watsonville and one of the nation’s sharpest population drops, and this week’s Santa Cruz headlines are all over the map in the best possible way.

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Joan Hammel Joan Hammel

Goth Hair, Powdered Wigs & Ax Throwing… Obviously! 🖤🪓🎻🌊🎶🔥🐻

Goth dance parties, reggae legends, whale rescues, Bach cantatas, longboard contests and lumberjack competitions? Somehow Santa Cruz County packed all of that into a single Memorial Day week. Here’s your guide to the beach BBQs, mountain-town parades, local headlines and gloriously weird moments happening around the county right now.

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